Berlin start-up now calculates clothing sizes for Snapchat

Do the pants really fit? Many customers ask themselves this when they order fashion on the Internet. Fit Analytics from Berlin is working on a solution to the problem – and now has a prominent buyer.

Snapchat-App

Dhe makers of the social photo network Snapchat are strengthening their growing fashion business with the purchase of a Berlin specialist for calculating clothing sizes. Fit Analytics counts among its customers well-known brands such as Tommy Hilfiger, Calvin Klein and The North Face. Your software calculates the right size for a customer on the basis of information on body measurements, cut and fabrics.

Fit Analytics is to be continued as an independent company under the umbrella of the Snapchat operator Snap. At the same time, they will work together on online offers for the Snapchat platform, Snap announced on Wednesday. Snapchat relies heavily on so-called augmented reality technology (AR), with which digital objects on the screen can be integrated into a real environment. Especially during the corona pandemic, brands resorted to this option to let Snapchat users try out cosmetics or fashion items virtually. Snap said Fit Analytics will continue to work from Berlin with more than 100 employees. There was initially no information on the purchase price.

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The online fashion retailer Zalando recently also took over a company that is working on a technology for trying on clothes digitally. For Zalando, the issue is important in order to reduce returns – according to various statements, 20 to 50 percent of all clothing items ordered on the Internet are returned, with a poorly fitting being the main reason for returns. The Swiss company Fision, which was acquired in October, is reportedly pursuing the idea of ​​installing 3D scanners in stores that create a digital twin for customers that has exactly the same body measurements as the customer. When shopping online at Zalando, the customer should know how they will probably sit before ordering.

According to company information, Zalando sees such digital technologies as one of the most important levers for increasing customer satisfaction. However, it will probably be a good year before the Fision technology is used on a regular basis. Zalando set a timeframe of one and a half to two years for the integration into its platform.

Do the pants really fit? This is what many customers ask themselves when they order fashion on the Internet. Fit Analytics from Berlin is working on a solution to the problem – and now has a prominent buyer.

Snapchat-App

Dhe makers of the social photo network Snapchat are strengthening their growing fashion business with the purchase of a Berlin specialist for calculating clothing sizes. Fit Analytics counts among its customers well-known brands such as Tommy Hilfiger, Calvin Klein and The North Face. Your software calculates the right size for a customer based on information on body measurements, cut and fabrics.

Fit Analytics is to be continued as an independent company under the umbrella of the Snapchat operator Snap. At the same time, they will work together on online offers for the Snapchat platform, Snap announced on Wednesday. Snapchat relies heavily on so-called augmented reality technology (AR), with which digital objects on the screen can be integrated into a real environment. Especially during the corona pandemic, brands resorted to this option to allow Snapchat users to try out and try on cosmetics or fashion items virtually. Snap said Fit Analytics will continue to work from Berlin with more than 100 employees. There was initially no information on the purchase price.

Knowledge has never been more valuable

Get free access to all articles on FAZ.NET for 30 days with F +.

READ F + NOW

The online fashion retailer Zalando recently also took over a company that is working on a technology for trying on clothes digitally. For Zalando, the issue is important in order to reduce returns – according to various statements, 20 to 50 percent of all clothing items ordered on the Internet are returned, with a poorly fitting being the main reason for returns. The Swiss company Fision, which was acquired in October, is reportedly pursuing the idea of ​​installing 3D scanners in stores that create a digital twin for customers that has exactly the same body measurements as the customer. When shopping online at Zalando, the customer should know how they will probably sit before ordering.

According to company information, Zalando sees such digital technologies as one of the most important levers for increasing customer satisfaction. It will be a good year before the Fision technology can be used on a regular basis. Zalando set a timeframe of one and a half to two years for the integration into its platform.