Berlusconi Group has big plans

For years, the European expansion plans of the television provider Mediaset were on hold. The reason for this was the legal dispute with the competitor Vivendi. Now the Group is taking a close look at ProSiebenSat.1.

Planning a European media group: Mediaset boss Pier Silvio Berlusconi.

EAn agreement after years of dispute between the Italian television provider Mediaset and the French media group Vivendi now clears the way for a new European strategy for the Italians. The company is planning to move from Milan to the Netherlands. There it could then be easier for Mediaset and the controlling Berlusconi family of entrepreneurs to merge their television activities in Europe into a single group. And also to target the German media group ProSiebenSat.1.

So far, Mediaset controls the Spanish broadcaster Telecinco to 53.3 percent via a subsidiary. In addition, the balance sheet for 2020 shows a direct and indirect stake of 20.1 percent in ProSiebenSat.1. Mediaset recently achieved sales of 2.6 billion euros and an operating result (EBIT) of 270 million euros. According to the Italian stock exchange regulator, 41.3 percent of the group is controlled by the Berlusconi family. The role of Vice President and Group Managing Director is 52-year-old Pier Silvio Berlusconi, son of the 84-year-old founder and politician Silvio Berlusconi.