Culinary tourism to become national strategic product


The Rising Wave of Culinary Tourism in Vietnam

Welcome to Vietnam – a country that’s not just known for its scenic beauty and rich history, but also for its delectable cuisine. Ever tried the tantalizing Pho or the delightful Bánh mì? If you have, you already know the magic of Vietnamese food. But what if we told you that the food you love is about to play a central role in Vietnam’s tourism? Dive in to explore!

The Global Appeal of Vietnamese Cuisine

Ah, Vietnamese food! A symphony of flavors, it has captured hearts globally. Why do international tourists love it so much? Perhaps it’s the perfect balance of sweet, salty, spicy, and sour in every bite. Or maybe it’s the fresh ingredients that tantalize the taste buds. Whatever the reason, Vietnamese dishes have become an ambassador of the nation’s culture, representing its rich tapestry to the world.

Vietnam’s Strategy for Culinary Tourism

Recognizing this global love, the Vietnam National Authority of Tourism (VNAT) has crafted a novel strategy. Their ambitious project “embellishing myriad raw materials and cooking millions of Vietnamese dishes” aims to celebrate the country’s diverse culinary and cultural values.

The Technological Edge

In today’s digital age, why should culinary tourism lag behind? VNAT’s masterstroke is in leveraging information technology. Localities now have the ability to showcase their signature dishes on a national register. Picture this: A digital map of Vietnamese cuisine where you can explore regional specialties with just a click! Furthermore, this integration will knit together local culinary communities from various provinces and cities. Cool, right?

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Highlight: International Food Festival – Quang Nam 2023

Mark your calendars for the end of August! The International Food Festival in Quang Nam is set to be a grand affair. With 26 traditional dishes of Quang Nam in the spotlight, it’s a foodie’s dream come true. And that’s not all! The festival will also officially recognize the handmade Quang noodle-making industry as a national intangible culture heritage. Quite an honor, isn’t it?

Nationwide Engagement in Culinary Tourism

From north to south, the Vietnamese landscape is buzzing with culinary events. These are not just aimed at promoting food but also showcasing the vibrant culture and traditions intertwined with it.

Upcoming Events to Look Forward To

Hold onto your hats! The first Ho Chi Minh City river festival and the Hue Festival 2023 – Autumn Festival are right around the corner. These events, slated for August, promise a wide array of activities for both local and international visitors. Are you ready to be part of the festivities?

The Draw for Tourists

Summer in Vietnam is about to get even hotter with a slew of tourism activities. With such an array of events and the allure of mouth-watering cuisine, Vietnam is set to be a magnet for both domestic and foreign tourists.


Vietnam’s culinary journey is more than just about food. It’s about preserving culture, promoting traditions, and sharing the nation’s soul with the world. So, the next time you find yourself in this beautiful country, remember to feast not just with your mouth, but with your heart too.

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  1. What is the aim of VNAT’s culinary tourism project?
    • The project aims to promote and honor Vietnam’s diverse culinary and cultural values.
  2. How is technology being integrated into Vietnam’s culinary tourism?
    • Through the creation of a digital map showcasing regional culinary specialties and connecting local culinary communities.
  3. When and where is the International Food Festival – Quang Nam 2023 taking place?
    • It is scheduled from August 31 to September 3 in the central province of Quang Nam.
  4. What are some other culinary tourism activities in Vietnam?
    • Other events include the Ho Chi Minh City river festival and the Hue Festival 2023.
  5. Why is Vietnamese cuisine gaining global popularity?
    • Due to its unique blend of flavors, fresh ingredients, and representation of Vietnam’s rich cultural tapestry.