Culinary tourism to become national strategic product

Travel Guide

In the vibrant tapestry of Vietnam’s tourism offerings, there’s a compelling thread that’s starting to shine even brighter – culinary tourism. As a nation with a rich and diverse gastronomic heritage, Vietnam is setting its sights on elevating its food culture into a national strategic product. This strategic move not only promises to enhance the competitiveness and brand of Vietnam’s tourism industry but also serves as a delectable invitation for travelers worldwide. Let’s embark on a flavorful journey to explore how culinary tourism is becoming a key player in Vietnam’s tourism landscape.

Vietnamese Cuisine: A Global Love Affair

A Flavorful Attraction

Vietnamese food has captured the hearts and taste buds of international tourists, earning its place among the world’s most loved cuisines. With its harmonious blend of fresh ingredients, bold flavors, and intricate culinary techniques, Vietnamese cuisine offers a sensory experience that resonates deeply with those who indulge in its delights.

Honoring Culinary Diversity

The Vietnam National Authority of Tourism (VNAT) recognizes the immense potential of culinary tourism and its role in promoting the culture and heritage of the country. Through the visionary project “Embellishing Myriad Raw Materials and Cooking Millions of Vietnamese Dishes,” VNAT aims to celebrate the diverse culinary and cultural values that define Vietnam.

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Building a Digital Culinary Landscape

A Technological Flavor Palette

One of the project’s focal points is the integration of information technology to create a comprehensive digital map of Vietnamese cuisine. By cataloging and showcasing typical culinary products from various localities, this initiative aims to provide travelers with an immersive culinary experience that spans provinces and cities across Vietnam.

Preserving Tradition, Embracing Innovation

The marriage of tradition and innovation is at the heart of this endeavor. While celebrating time-honored recipes and techniques, the project also encourages the exploration of new culinary horizons. This dynamic approach ensures that Vietnam’s culinary tourism remains both rooted in tradition and open to evolution.

A Taste of Cultural Fusion: The International Food Festival

Quang Nam 2023: A Gastronomic Extravaganza

Mark your calendars for the upcoming International Food Festival – Quang Nam 2023, set to take place from August 31 to September 3. Nestled in the charming central province of Quang Nam, this festival promises a tantalizing showcase of 26 traditional dishes unique to the region.

Celebrating Heritage and Innovation

Beyond the delectable offerings, the festival holds cultural significance. The festival’s organizers will make a historic announcement, elevating the handmade Quang noodle-making industry to the prestigious status of national intangible cultural heritage. This recognition underscores the vital role that traditional culinary practices play in preserving Vietnam’s cultural legacy.

A Culinary Tapestry Across the Nation

Summer Delights: Attracting Tourists Nationwide

As the summer sun graces Vietnam’s landscapes, numerous localities are crafting alluring tourism activities to entice both domestic and international travelers. The inaugural Ho Chi Minh City river festival promises a unique waterfront experience, while the Hue Festival 2023 – Autumn Festival beckons with a vibrant array of activities designed to enchant visitors from near and far.

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In the heart of Vietnam’s bustling tourism scene, a new star is rising – culinary tourism. Through strategic initiatives, technological innovation, and vibrant festivals, Vietnam is poised to elevate its culinary traditions into a globally recognized asset. As travelers indulge in the flavors and stories that define Vietnamese cuisine, they embark on a journey that transcends taste, inviting them to savor the essence of a nation’s culture, heritage, and creativity.


  1. Q: What is the aim of Vietnam’s project “Embellishing Myriad Raw Materials and Cooking Millions of Vietnamese Dishes”? A: The project aims to celebrate and promote the diverse culinary and cultural values of Vietnam by creating a digital map of Vietnamese cuisine.
  2. Q: When and where will the International Food Festival – Quang Nam 2023 take place? A: The festival is scheduled for August 31 to September 3 in the central province of Quang Nam.
  3. Q: What cultural milestone will be announced at the festival? A: The festival will announce the inclusion of the handmade Quang noodle-making industry as a national intangible cultural heritage.
  4. Q: How are localities in Vietnam attracting tourists during the summer? A: Various localities are organizing attractive tourism activities, such as the first Ho Chi Minh City river festival and the Hue Festival 2023 – Autumn Festival.
  5. Q: What role does culinary tourism play in enhancing Vietnam’s tourism industry? A: Culinary tourism enhances Vietnam’s tourism industry by showcasing its rich gastronomic heritage and cultural diversity, attracting travelers from around the world.