Thailand promotes food tourism

Travel Guide

Thailand Boosts Tourism Through Cuisine: The Kaphrao Grand Prix

Have you ever tasted a dish so memorable it transports you to a different place? Thailand, with its rich culinary heritage, offers just that kind of experience. The nation is stepping up its game, turning the world’s attention towards its sumptuous meals, with the upcoming “Kaphrao Grand Prix.”

The Rise of Thai Cuisine on the World Stage

Pad Kaphrao: The Star Dish

Pad Kaphrao, a delightful blend of pork, chicken, beef, or seafood, stir-fried with the aromatic Thai holy basil and garlic, captures the essence of Thailand in every bite. Paired with rice and optionally topped with fried eggs or khai dao, it’s a meal that dances on the palate. A drizzle of soy sauce rounds off the dish, creating an authentic Thai taste.

The Success of Pad Thai

Think back to the last time you enjoyed a plate of Pad Thai. This stir-fried rice noodle dish, a common street food, embodies the heart of Thailand’s cuisine. The global promotion of Pad Thai served as a testament to Thailand’s culinary prowess, tantalizing taste buds worldwide.

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The Significance of the Kaphrao Grand Prix

An Initiative by Tourism Authority of Thailand (TAT)

Under the visionary guidance of Yuthasak Supasorn, the TAT is unveiling this official promotion dedicated to Pad Kaphrao.

Yuthasak Supasorn’s Vision

Yuthasak believes that food is a deciding factor when tourists choose their destinations. With the Kaphrao Grand Prix set to commence from August 25-27 near Phadung Krung Kasem Canal, he aims to discover the most authentic recipe and bolster culinary tourism.

Why Food Tourism Matters to Thailand

Food as a Soft Power

As Yuthasak puts it, food is more than just sustenance; it’s a form of soft power that boosts tourism spending. Ever thought of why Thai cuisine feels so familiar even if you’ve never visited the country? It’s because food bridges cultures, and Thailand is an expert at it.

The Connection with Local Ingredient Exports

Proudly standing among the top 15 primary ingredient exporters globally, Thailand has a lot on its plate. Popularizing the Thai recipe can pave the way for groundbreaking food innovation research.

Bangkok and Thailand: Asia’s Culinary Jewels

Winning Accolades: World Culinary Awards

Recently, Bangkok and Thailand have been crowned Asia’s best culinary city and destination in 2023, respectively. Such recognition doesn’t just happen; it’s earned through consistently high standards and unique flavors.

Regional and Local Culinary Exploration

The TAT’s strategy doesn’t stop at promoting famous dishes. They aim to invite tourists to delve deeper into regional and local specialties, offering a comprehensive gastronomic journey.

A Look at the Financial Aspect

Anticipated Revenue from Tourism

The TAT has set its sights high, targeting a whopping 2.3 trillion baht (US$65.4 billion) in tourism revenue this year. And guess what? Food is expected to contribute around 20% of this!

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Increasing Tourist Food Expenditure

There’s an ambitious plan underway to raise food expenditure among tourists from the current 20% to 25% by 2027. With the unparalleled tastes Thailand has to offer, this seems quite achievable, doesn’t it?


Thailand’s culinary landscape is more than just flavors; it’s an experience, a journey, and a tale of its rich heritage. Through events like the Kaphrao Grand Prix, the country reinforces its position as a must-visit gastronomic destination, promising an adventure for both your heart and taste buds.


  1. What is the Kaphrao Grand Prix?
    • It’s an event organized by the Tourism Authority of Thailand to promote the dish Pad Kaphrao and boost culinary tourism.
  2. When is the Kaphrao Grand Prix scheduled?
    • It’s expected to take place from August 25-27.
  3. Why is food tourism essential for Thailand?
    • Food is a significant factor that influences tourists’ travel decisions and contributes substantially to tourism revenue.
  4. What was the previous dish Thailand promoted like the Kaphrao Grand Prix?
    • Thailand previously promoted the Pad Thai, a renowned stir-fried rice noodle dish.
  5. What are the key ingredients in Pad Kaphrao?
    • The dish primarily comprises meat (like pork, chicken, beef, or seafood) stir-fried with Thai holy basil and garlic. It’s served with rice and often topped with fried eggs or khai dao.