The toy manufacturer Lego is dedicating a kit to the LGBTQIA community. One can question whether that actually makes the world a better place to live – and whether eleven figures and 346 colorful plastic blocks are really worth 34.99 euros.
Dhe toy manufacturer Lego is bringing a special kit onto the market. From June onwards everyone can buy a set with figures painted in eleven different colors. Lego expressly and verbatim dedicates the kit to the LGBTQIA + community, i.e. lesbian, gay, bisexual, trans, queer, inter or asexual people. According to its own statements, the company wants to set an example “that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love”.
The response is wide and varied in the media and social networks. From “great signs” to “nonsense” everything is included. In fact, one can question whether plastic figures of different colors actually make the world more livable. The realistic answer is, most likely no.
Conversely, in a free economy everyone can bring all kinds of (harmless) products onto the market and try their luck with them – after all, nobody is forced to buy. In addition: The set is aimed at adults, a seven-year-old doesn’t even begin to understand the political background.
The question remains whether eleven figures and 346 plastic blocks justify a price of 34.99 euros. The layman suspects: There is not only diversity in it, but also returns.