The Vietnamese box office has experienced an extraordinary feat, achieving record-breaking revenues of VND1.08 trillion (approximately $46 million) in the first six months of this year. This astounding figure is three times higher than the revenue generated during the same period last year, marking a significant milestone for the Vietnamese film industry. In this article, we will explore the factors contributing to this unprecedented success, the impact of domestic movies on audience preferences, and the standout productions that played a pivotal role in driving the box office to new heights.
The Milestone Achievement
The Vietnamese box office’s achievement of VND1.08 trillion in revenue is a historic moment for the industry. According to the independent analysis unit Box Office Vietnam, this is the first time such a milestone has been reached, signifying the growing popularity and success of Vietnamese films.
Influence of Domestic Cinema
Nguyen Khanh Duong, the founder of Box Office Vietnam, reveals that domestic audiences are increasingly showing a preference for Vietnamese movies over foreign counterparts. This shift in audience preference has played a crucial role in bolstering the box office revenue. Notably, no foreign films have managed to surpass the VND100 billion revenue mark this year.
The Role of “Nha Ba Nu” (The House of No Man)
“Nha Ba Nu” proved to be a game-changer, contributing significantly to the box office success. Just one month after its release in January, the movie achieved a staggering revenue of VND458 billion and garnered five million viewers. This outstanding performance makes it the most-watched movie of all time in Vietnam. Director Charlie Nguyen attributes the film’s triumph to its captivating family drama, which resonated deeply with Vietnamese audiences.
“Lat Mat 6” (Face Off 6) and Its Thrilling Success
Another domestic blockbuster that left its mark on the box office is “Lat Mat 6.” The movie generated an impressive revenue of VND250 billion within three weeks of its premiere in April. Notably, it became the Vietnamese movie with the third-highest revenue of all time. “Lat Mat 6” received praise for its thrilling and engaging storyline, coupled with effective promotional campaigns that attracted a wide audience.
Social Media’s Impact on Movie Promotion
The power of social media in shaping movie promotions cannot be overlooked. “Lat Mat 6” witnessed a viral trend on TikTok, with the movie’s hashtag garnering over 1.3 billion views. This highlights the significance of digital platforms in reaching broader audiences and creating buzz around film releases.
Foreign Films on the Horizon
Despite the remarkable success of domestic films, the second half of the year is expected to be dominated by foreign releases. Between June and September, no domestic films are scheduled for release. Several highly anticipated foreign movies, including “Spider-Man: Across the Spider-Verse,” “Transformers: Rise of the Beasts,” “Flash,” “Indiana Jones and the Dial of Destiny,” and “Mission: Impossible – Dead Reckoning Part One,” are set to hit the screens during this period.
The Vietnamese box office’s record-breaking revenue reflects the nation’s growing appreciation for domestic cinema and the captivating storytelling it offers. Movies like “Nha Ba Nu” and “Lat Mat 6” have demonstrated the power of relatable narratives in resonating with audiences, while social media has become a crucial tool for movie promotion. As the year progresses, the industry is expected to face stiff competition from a lineup of eagerly awaited foreign films.
Q1: How much revenue did the Vietnamese box office achieve in the first half of this year?
A1: The Vietnamese box office achieved revenues of VND1.08 trillion in the first six months of this year, a significant increase compared to the same period last year.
Q2: Which Vietnamese movie contributed significantly to the box office success?
A2: “Nha Ba Nu” (The House of No Man) played a pivotal role in driving the box office to new heights, becoming the most-watched movie of all time in Vietnam.
Q3: What is the impact of social media on movie promotion?
A3: Social media, particularly TikTok, has a substantial impact on movie promotion, as seen with “Lat Mat 6,” where the hashtag gained over 1.3 billion views.
Q4: Will foreign films dominate the second half of the year?
A4: Yes, between June and September, several highly anticipated foreign films are set to overwhelm domestic releases.
Q5: What does the record-breaking revenue signify for the Vietnamese film industry?
A5: The record-breaking revenue marks a historic moment for the Vietnamese film industry, demonstrating the growing popularity and success of domestic films.