Why China can become Daimler’s first home

The car manufacturer Daimler is not so successful in any other country. In return, the Stuttgart-based company should give the Chinese even more power – and accept a second major shareholder from China.

The Daimler stand during the Nanjing Motor Show in July was extremely popular with visitors.

IIn the magnificent dining room of the Wanda Hotel in Wuhan, the young Chinese diplomat is satisfied with Germany. The German automaker, the man from Beijing in his early thirties analyzes, has not yet understood the Chinese despite their success. In the luxury bodies of the manufacturers from the “land of virtue”, as Germany is called in Chinese, the screens of the infotainment systems are much smaller than in the cars of the American manufacturer Tesla. Its gigantic screens showed a lot of useless things. “But that’s what we love here.” Daimler has finally understood that.

In fact, the day before the Stuttgart-based company presented a new S-Class, which is not yet reminiscent of a rolling tablet like Tesla’s Model S. But its screen is now only a few inches larger than the central infotainment system in the new battleship with the star, that sells nowhere as well as in China. Daimler has sold a third of all S-Classes from the previous model here. Of the even more luxurious Maybach variant, there are even two out of three vehicles that the group sells in the Middle Kingdom. In other countries, the drivers of the S-Class are of a more sedate age. In China it is 37 years on average. For a third of all S-Class buyers, it is the first car ever – which says something about the popularity of the brand here, but above all about the rapidly growing wealth of a country in which around 160,000 people became dollar millionaires last year alone became.